Alexander Proud Talks About Building a Fashion Empire
Alexander Proud has over 35 years' experience in the fashion industry, and founded the Proud Group in 2013. The business is built on two ideas: that fashion should be fun; and that it should be about the fashion destinations, not the clothes. In this exclusive interview with Alexander Proud, he discusses why he believes these ideas are so important, how his business has changed , and how he plans to stay relevant in an ever-changing world of retail and fashion. How Alexander Proud Started His Fashion Career Alexander has been working in fashion for 35 years, following in his Dream. Alex is now one of the most influential people in London’s fashion industry, having established himself as both a highly accomplished designer and entrepreneur Advice for Entrepreneurs in the Fashion Industry Don’t let what you think should be your business or industry determine what it really is. No matter how much fashion knowledge you have, whether it’s streetwear or ...